In this blog, I explain why the Total Cost of Ownership is the most important factor when buying a digital textile printer and what hidden costs you should take into account when calculating the TCO and total digital textile printing cost.
Choosing a digital textile printing solution nowadays means having to choose from a large number of printer manufacturers and ink suppliers. By nature, one of the first characteristics buyers pay attention to is the price of the machine or the ink. Sadly, buyers often only take these price tags into account when they select a machine or ink, and they forget to look at all the other costs that come with running the machine in a way that accommodates their production volumes. This so-called “Total Cost of Ownership” (TCO) is the real thing that matters and should determine a decision on what to buy.